One of the most appealing and effective alternatives used to recruit patients for clinical trials is digital marketing. It is one of the most cost-effective mediums for clinical research recruitment as compared to traditional methods. This includes not only email, social media, and web-based advertising, but also text as a marketing opportunity.
Accelerating Study Enrollment through Digitized Solutions
Using this mode of marketing aids in, perfect audience segmentation, proper patient targeting, campaign optimization, and more. The goal is to target our clinical trial marketing efforts on the relevant patient population, in turn reducing screen fail rates.
— Guaranteed & Targeted
Clinical Research Recruitment
We’ve streamlined every aspect of our clinical trial marketing and recruitment efforts by identifying your niche, and bringing in a large number of qualified participants so that you can focus on what you do best — advancing healthcare through innovation. At Minerva Research Solutions, along with marketing your study to the relevant population, we aim to provide detailed, and relevant information about the clinical trial. Our goal is to bridge the gap between patients and medical research.
To enhance our clinical research recruitment efforts, we work with digital marketing and SEO experts who have experience working in the clinical research arena. We engage with patients and caregivers through quality content on easily accessible digital platforms. We provide effective lead-generation services for clinical trials that include paid ads, SEO, developing websites and landing pages, social media marketing, and email marketing.
Let us take care of your study’s recruitment allowing you to focus on the important aspects of running your clinical trial.
What Do We Do?
Digital Media Marketing, a Powerful Tool in Patient Recruitment & Retention
In this era of digital technology, patient recruitment has never been simpler and at the same time more complex. With the right tools and expertise, exceeding enrollment goals within a tight schedule is a possibility. As part of Minerva’s clinical trial marketing solutions, we utilize digital media marketing which allows us to target relevant patient populations which in turn increases the visibility & accessibility of your clinical trials.
Social Media Marketing on Facebook, Instagram, LinkedIn & Twitter
Paid Ads including Google Ads
Search Engine Optimization (SEO)
We promote your clinical trials by preparing patient-centric materials that are relevant and easily digestible while at the same time strictly adhering to the GCP and IRB guidelines. We produce materials including content and graphics for organic and paid marketing on digital platforms that include Facebook, Instagram, LinkedIn, and Twitter. We also work on SEO and Google ads to help boost your presence and advertise your clinical trial to the relevant audience.
One of the most popular types of marketing strategies is social media marketing. It’s also one of the most effective ways to raise awareness about clinical research recruitment. And it’s easy to see why given that social media platforms are used by over ~2.8 billion people. That equates to roughly 37% of the world’s population.
Digital marketing is the most effective type of marketing. We have chosen the most cost-effective way to market your clinical research study by utilizing digital marketing tactics. One of the most significant advantages of digital marketing is the ability to target the relevant population.
Minerva Research Solutions provides a wide range of digital marketing solutions that will be customized to your particular clinical trial needs. This includes social media marketing (organic and paid), SEO, paid ads on search engines, especially Google ads, and more. To learn more about how many patients we could provide for your study, reach out to us for a customized plan.