Print Advertising in Clinical Trial

Targeted & Efficient Approach in Clinical Trial Advertising

Print media is an excellent tool for reaching out to a local audience in the clinical research arena. It is one of the oldest and most basic forms of print advertising in clinical trials. It includes newspapers, weeklies, magazines, flyers, brochures, and other forms of printed materials including banners. At Minerva Research Solutions, our clinical trial marketing experts combine their knowledge of marketing and clinical trials to produce and promote materials that are relevant to the patient population, advertising your study effectively through print advertising in clinical trial.

Print advertising in clinical trials can add versatility to the advertising campaign. It can provide options within the budget, whether you want a small ad with basic call-to-actions, company visibility for your site, or a full-page informative ad for a study. Furthermore, print publications have a longer market circulation time as compared to other forms of marketing.

— Expertly Executing GCP & IRB’s Requirements

Comprehensive Print Advertising in Clinical Trial

Whilst we are living in an increasingly digital world, print media is still an incredibly important part of the clinical trial advertising mix. The print media has been largely responsible for running campaigns for local community people for clinical trial recruitment.

Print media has a longer lifespan than digital media. Brochures, leaflets, and flyers made for your study campaign can be picked up, put down, and referred to rather than spending a few seconds on a site and then moving on. They can also be forwarded to friends or colleagues, increasing the reach of your clinical trial.

Accelerating Your Clinical Trial Advertising

Developing Impactful Print Materials while adhering to GCP & IRB Guidelines

When potential participants interact with print materials, they are more receptive. We painstakingly develop impactful print materials as part of our clinical trial advertising services that are easy to comprehend, while at the same time providing relevant information about your clinical research study.

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Best for Local Targeting

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Increased Reach

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Good ROI (Return on investment)

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Establish Your Site’s or Organization’s Presence

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Have questions?

What are the different types of print advertising in clinical trial?

Newspapers and magazines are the most common print media, but print media also includes outdoor billboards, transit posters, and direct mail. At Minerva, as part of our clinical trial marketing services, we also provide flyers, brochures, PI materials, banners, press releases, and newspaper advertisements to market your clinical trial effectively.

How effective is print advertising in clinical trial?

Since a newspaper or magazine may sit on a table or rack at a business or home, repeated exposure can build trust and your presence in the local community, including hospitals, and clinics.

What are the benefits of print media in clinical trial advertising?

Print media is a simple way to raise awareness or advertise in a specific geographic area about clinical trial recruitment. A local newspaper, for example, is the best way to spread the word about any clinical trial or event happening in the area. The same could be said about brochures and flyers.

What clinical trial advertising services do you provide in print media?

As per our process, we request sites, CROs, and sponsors to share certain site documents such as the study’s eligibility criteria, informed consent forms, or any other document detailing what is involved from the volunteer’s perspective. Once we have access to these materials, we work on devising print materials that are easy to comprehend for the patients, and that target the relevant patient populations while strictly adhering to the IRB and GCP’s guidelines.

Once we receive approval from you, the print materials will be submitted to the IRB for approval before we begin marketing your clinical trial. We develop press releases, newspaper adverts, flyers, brochures, banners, billboards, TV/radio/text message scripts, newsletters, pocket cards, physician referral letters, and more, as per the requirement of your clinical research study.

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