Websites and landing pages act as a hub for all of the digital ads to point and lead to. They, like other forms of digital advertising, need to be optimized to garner attention from potential leads to further enhance your trial recruitment. Clinical trial web design and websites can be extremely informative because you are not restricted to a specific content length, and they provide an efficient method for receiving and tracking referrals.
Increasing Trial Recruitment through Specialized Web Development for Clinical Research
Landing pages are customized to a specific campaign or offer and guide visitors toward a single call to action i.e. participating in your clinical trial. It’s this focus that makes landing pages the best option for increasing the conversion of your clinical trial marketing campaign and lowering the cost of acquiring a lead. In collaboration with marketing and research teams, our web developers execute web development for clinical research studies and design informative, beautiful, mobile-optimized websites and landing pages to ensure you grab the attention of potential participants.
— Web Development for Clinical Research
Innovative Solutions To Take Recruitment to The Next Level
Landing pages are a handshake to each potential participant who comes to visit and learn more about your clinical trials. Through our clinical trial web design and landing pages development, we ensure your chance to put the first impression and excite each new visitor or potential patient into potentially participating in your clinical trial. There is no reason why your website shouldn’t be engaging, optimized, and easy to navigate.
A properly optimized landing page will lower the cost at each step of your clinical trial. We aim to maximize each penny you spend and every ounce of effort you expend in recruitment efforts. Our goal is to provide you and your potential patients with a platform that empowers them and provides them the opportunity to locate and enroll in clinical trials through our landing pages and web development for clinical research solutions. Through mobile-optimized, and user-friendly websites and landing pages, we aim to accelerate and enhance your trial recruitment.
Solutions We Offer
Landing Pages Web Design & Web Development for Clinical Research
Minerva Research Solutions endeavors to remove the barrier between patients and your clinical trial. Our goal is to provide your site and studies with effective clinical trial web design & development solutions that adhere to GCP and IRB requirements.
SEO & PPC (Google Ads) Services
Landing Pages Development
Web Design & Web Development
Minerva Research Solutions develops a study-specific website and landing page that collects patient information and acts as a funnel for your digital marketing ads. As part of our extensive marketing services for clinical research sites, sponsors/CROS, and the medical industry, we provide clinical trial web design, web development, website maintenance, SEO, PPC (Google Ads), Analytics tracking, and landing page development tailor-made for your requirements.
A landing page aims to collect patient information from and funnel those potential patients to your recruitment team who are interested in participating in clinical trials. In other words, landing pages garner the attention of the relevant patient population. The quality of your landing page can mean the difference between connecting with 10 patients and connecting with 100. Our goal is to develop optimized and quality landing pages that have high conversion-to-lead conversion rates.
Having a website for your clinical trial ensures that your CRO or organization has a presence online. In this era of the internet, it is imperative that you have an online presence, especially on Google. 8 out of 10 patients begin their journey online and 43% of patients search for information on Google and other search engines. If you don’t have a website, this could potentially hurt your overall presence and local branding.
All potential leads or participants you might receive through the digital ads are sent to the website where they further go pre-screening through short forms. Potential participants that apply for your study through the digital ads may be automatically led to your website.