One of the most appealing and effective alternatives used to recruit patients for clinical trials is digital marketing. It is one of the most cost-effective mediums for clinical research recruitment as compared to traditional methods. This includes not only email, social media, and web-based advertising, but also text as a marketing opportunity.
Accelerating Study Enrollment through Digitized Solutions
Using this mode of marketing aids in, perfect audience segmentation, proper patient targeting, campaign optimization, and more. The goal is to target our clinical trial marketing efforts on the relevant patient population, in turn reducing screen fail rates.
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Clinical Research Recruitment
We’ve streamlined every aspect of our clinical trial marketing and recruitment efforts by identifying your niche, and bringing in a large number of qualified participants so that you can focus on what you do best — advancing healthcare through innovation. At Minerva Research Solutions, along with marketing your study to the relevant population, we aim to provide detailed, and relevant information about the clinical trial. Our goal is to bridge the gap between patients and medical research.
To enhance our clinical research recruitment efforts, we work with digital marketing and SEO experts who have experience working in the clinical research arena. We engage with patients and caregivers through quality content on easily accessible digital platforms. We provide effective lead-generation services for clinical trials that include paid ads, SEO, developing websites and landing pages, social media marketing, and email marketing.
Let us take care of your study’s recruitment allowing you to focus on the important aspects of running your clinical trial.
What Do We Do?
Digital Media Marketing, a Powerful Tool in Patient Recruitment & Retention
In this era of digital technology, patient recruitment has never been simpler and at the same time more complex. With the right tools and expertise, exceeding enrollment goals within a tight schedule is a possibility. As part of Minerva’s clinical trial marketing solutions, we utilize digital media marketing which allows us to target relevant patient populations which in turn increases the visibility & accessibility of your clinical trials.
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Social Media Marketing on Facebook, Instagram, LinkedIn & Twitter
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Paid Ads including Google Ads
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Search Engine Optimization (SEO)
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